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Zeke's Journey

Hello, I’m Phebe. The illustrator for We Are Known. Any drawings and doodles you have seen on packaging, t-shirts and Instagram posts will have most likely been me…basically I get to do the fun stuff.


One of the first designs created was Zeke, the brand mascot. The idea of a sheep came from the origin of the brand name…


John 10:27 - ‘My sheep listen to my voice; I know them, and they follow me.’



Stage 1: Initially I started the design process by sketching out very traditional sheep drawings to generate ideas. This soon developed into simpler designs as I experimented with using different mediums.




​The final illustration of the Zeke being created is here in time-lapse form. This however is not the end of Zeke’s journey.


Stage 2: we wanted him to become a staple part of the brand. We did this by incorporating him into all our packaging. He is on the labels alongside a funky repeat pattern. And most excitingly on a custom made stamp so everyone who orders a product will receive their own version of Zeke.



Stage 3: We put him on a t-shirt. This time Zeke is embroidered. With the original colours and classic design he is excited to be worn by you all. You can buy him on our bestselling t-shirt here.





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